DESIGNERS'ROOM

RUBBER IDEA
RUBBER IDEA

RUBBER IDEA

For the past few years, thailand has been slowly shifting into a plastic-free society. Retailers and consumers are switching to reusable fabric bags, which reminds us of the days when classic thai tote bags, known as “thung yaam” (ถุงย่าม). Our goal is to create a product that is nostalgic, as well as innovative in its function and materiality. Natural rubber is our solution. Along with its durability and elasticity. Since thailand is one of the top producers of rubber in the world. Furthermore, natural rubber is biodegradable and can be recycled. We aim to break the stereotype that rubber-based products are solely functional and unfashionable; this is where our concept of a “environmental-friendly rubber-bag” (directly translating to “condom” in thai) kick started.