TALENT THAI Project was first launched in 2004 by Thailand Institute of Design and Innovation Promotion, Department of International Trade Promotion, Ministry of Commerce as an initiative to introduce and elevate new generation of lifestyle product designers at international level. The event aims at providing opportunities for these talented designers’ works as well as paving the way for Thailand’s lifestyle product innovation and design segments from furniture, home decorative items, jewelry to gifts. This will enable the reputation and quality of the country’s lifestyle industry at the overall and international levels in which former participants of TALENT THAI are regarded by these younger designers as their role models. By adding value to the products through exceptional design and unique concept, the works, along with the image of the country as the hub of creativity are promoted globally.