Culture Revolution: The Spring/Summer 2014 collection of Q Design & Play has been inspired by the modern revolutionary ballet during the Chinese Cultural Revolution. The collection combines the beauty of strength with the structure of Chinese opera costumes, mixing them all up with the structure of army uniform from the Communist era and graphics.
This has resulted in a balance between beauty and strength in Chinese army-inspired colors and jewelry inspired by army medals and shoes from army boots with a new twist.
Q is a street, urban wear brand by two young-blood designers, Praphat Somboonsitti and Ekkapoom Treechairusmee, highlighting Praphat’s graphic design sensibility and Ekkapoom’s love for fashion. The collaboration results in such charmingly simple and idyllic items, practical ready-to-wear clothing that is yet distinctly unique.
Their first collection, When Geo Is Going Wild, has its gimmick in the graphic images inspired by the figures of various animals. After the collection’s key piece, the graphic screen T-shirt, got overwhelming response, they have been continuing with graphics. And to add more success, they have developed new lines for Q, including shirts, polo shirts, knitwear, shoes, jewelry pieces and bags.
Every Q’s collection always has its outstandingly unique pattern as the brand creators want their customers to feel the happiness of dressing up like they do. The brand’s motto speaks up for itself: “WE DESIGN YOU PLAY”.
Bachelor Degree in Visual Communication Arts, Assumption University
TH!NK B!G STUD!O CO.,LTD
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